Over machine translations? Simply because if you want to display, market or sell your product to a quality audience, you need to offer quality. Even if approaching a professional translator seems unnecessary, or you think it might affect your budget negatively, think again. It might give you the critical edge you need.
A professional translator and/or proofreader can offer you many advantages over your competition:
- Experience. A professional translates or proofreads on a daily basis and has built a wealth of experience and an understanding of your requirements. He can translate/proofread to address your customer only the way a human can. He can even advise you about cultural differences and connotations to boost your marketing and avoid some common pitfalls. He can help you adapt your text whether to foreign markets or to particular academic circles.
- Resources. The right professional would be one that has specific expertise in your field. Therefore, you will have access to specific language terminologies and specialized bilingual glossaries. He will build translation memories accessed on demand, so your translations are always consistent, standardized, and convey your communication style and desired tone.
- Tools. The right translator/proofreader has the appropriate up-to-date tools that make your projects shine. They can be as simple as a character counter and as complex as a CAT tool, or a management tool to manage deadlines and invoices. These tools are often expensive, need training, and are time-consuming to set up; on the other hand, they add efficiency, flexibility, and professionalism.